How Custom APIs Can Help All Aspects of Your Lending Business

The usage of application programming interfaces (API) has fundamentally transformed the lending industry as we know it in recent years. As a result, APIs are set to become the future of safer and more efficient lending.

When the quantity and quality of information accessible to lenders are extensive and accurate, the lender has a competitive edge and can collect more information cost-effectively and securely.

Considering data is verified using trustworthy sources, decision-making becomes more straightforward. This means the lender is better positioned to evaluate loan requests from a diverse range of consumers.

What is API?

Maybe you’ve heard of APIs before, but you’re not quite sure how they work. You might be wondering: what is an API exactly?

Application Programming Interface (API) is a set of protocols that allow a software solution to access functionalities from other sources and systems.

APIs act as intermediaries that enable two applications to communicate. In more simple terms, an API is a messenger that delivers your request to the provider you're requesting it from.

API developments have also enabled businesses to communicate data between applications more securely without interfering with the internals of other devices. Most importantly, APIs can assist you in obtaining vital information about your clients with ease. As a result, they can help you make informed business decisions and save time and money as a lender.

One thing is for sure: using APIs can positively impact your lending business and help it grow. APIs can provide opportunities for innovation, scalability, and a quick way to reach a bigger market.

Custom API can improve business productivity & revenue

An API can also maximize your ROI and increase your business productivity and revenue.

Although using APIs can appear confusing and complicated at first, they can considerably simplify your life and your lending business’s capacity to serve consumers more effectively.

Custom APIs undoubtedly have assisted lending firms in reaching new heights of achievement. Before the emergence of this cutting-edge technology, businesses had to spend a significant amount of time and money with paperwork or face-to-face meetings with clients.

Now, advanced APIs provide the equipment and the ability to acquire data from multiple sources at the same time so that data can be quickly and precisely examined and acted upon. As a result, businesses can now save significant amounts of time and money, while at the same time boosting their efficiency.

Different applications for API

API for better marketing

APIs have many different applications. With the evolution of digital marketing, many business owners need to use the latest technologies to stay ahead.
APIs can lead to more effective marketing. Marketers no longer need to crunch figures, learn how to code, or rely on professionals to do exceptional analytical activities.

APIs are becoming increasingly valuable as businesses collect more and more data from their customers. By eliminating many time-consuming actions, they make cross-channel integrations a breeze. As a result, marketers can now assess the efficacy of their marketing initiatives, increase their team's response rates, detect faults, and capitalize on optimizing opportunities as they arise.

Custom APIs are incredibly convenient tools when aggregating data from various sources and presenting results in a mobile-friendly format. In addition, they enable businesses to offer additional products and services to customers through third-party providers, which would otherwise be impossible to accomplish. Because of these current innovations, lenders now have an easier time meeting the expanding demands of their consumers.

As a business owner, you probably have a lot to manage. API can unburden you from some of your time-consuming tasks. For example, an API can measure the efficacy of your newest marketing strategy, identify ways for your team to become more efficient, and even brainstorm ways to reach an untapped market.

API can streamline the processes taking up your and your employees’ time. When all your information is packed into one accessible tool, your business can be more efficient and productive.

API for credit reporting

Lending money can be stressful and time-consuming, especially if you don't have the necessary tools. As a result, we at Soft Pull Solutions have made it our mission to reduce your risk as a mortgage broker or lender.

API is beneficial for credit reporting services, and our credit reporting software can help you make informed and safer business decisions. Soft Pull Solutions credit reporting software offers a secure, easy, and effective way to access your client’s credit information.

To create a comprehensive credit report file, client data is derived from the three credit bureaus (Experian, Equifax, and Transunion). Additionally, a custom API will allow you to make bulk requests, more common in high-volume, fast-paced businesses.

If you want to run automated income checks and credit reports at any time and anywhere, the review dashboard provided by Soft Pull Solutions offers a full range of verification services to make financing not only easier but also safer for lenders.

The ability to disclose both positive and negative client information allows us to provide a complete picture of your client's credit history. Soft Pull Solutions credit reports can also offer alternative credit data.

Our full-file reporting service offers:

• Bankruptcies, liens, and judgments
• Employment and income data
• Consumer stability data
• Contact information
• Payment history
• Accounts types

Lenders who want to stay ahead of the competition and take their business to new heights should seriously consider utilizing and implementing custom APIs. Our services will assist you in resolving mortgage-related concerns that have prevented you from closing some of the more problematic loans. Our primary goal is to expedite loan approvals so that you can expand your business more quickly.

If you’re after a private agency to help you integrate API for your lending business, or if you have any questions regarding credit reporting software, Soft Pull Solutions is here to help.

Book an appointment or give us a call today and find out how we can help your lending business grow.